Private Brands

Private Brands

Smart shopping solutions for Food and Family Care, with a wide selection of products so you can save without sacrificing quality.

 Logo Lider


Choose with confidence
A selection of more than 250 quality products at very low prices. A wide selection of food, household products and clothes, made by the best national and international manufacturers allowing you to save and shop with confidence.
Logo Food Club

Food Club

Quality at the best price
More than 900 quality products similar or superior to recognized US brands, with a better price tag - so you save and enjoy wider variety and quality. An extensive assortment manufactured by leading international homecare, garment care and food companies.
Logo Top Care

Top Care

Care and protection for your family
Quality personal care and hygiene products of functional quality at great prices, for the care and protection of your entire family. Manufactured under the highest international standards of guarantee and international quality comparable to highly-recognized brands.
 Logo Full Circle

Full Circle

Love Full Circle

Getting back to natural living...

Great tasting natural and organic products that provide a healthy nutritional experience for the entire family at competitive prices.
Logo Paws

Paws Premium / Paws Professional

Feeding love

100% balanced and nutritional food for every stage of your pet’s life at the best price.
Sweet ps

Sweet P's

Delicacies for every occasion with a homemade taste.
A line of specialized imported ready-to-go bakery goods made with ingredients of excellent quality. Deliciously fresh homemade flavor. With a varied assortment that includes traditional Red Velvet, Cinnamon Rolls, Coffee Cake, Brownies, Donuts, among others.
 Logo Simply one

Simply Done

Simple solutions for your home

Simply Done becomes a brand with an extensive line of cleaning products, disposable items, plastic containers, wrapping papers, disinfectants, coffee filters, capacitors, etc.

It is the brand that offers home solutions. It supports the needs of the household in a simple way.

Logo over the top

Over the Top

Unleash your creativity!

A new complete baking and decorating line! Full of color, inspiring and extraordinary, Over the Top offers an extensive assortment of quality accessories to decorate and bake your dessert, a complete solution in a single place, designed to help you create moments that command applause. Express yourself with Over the Top and unleash your creativity!
Logo Mondino


Fashion for everyone!
Clothing and footwear brand for men and women, offering quality and exclusivity at the best prices. Mondino is a market trendsetter with modern and trendy designs.
 Logo creatrif


This is fun!
A brand of clothing and footwear for infants, boys and girls, full of color and fun. Its exclusive designs offer an excellent quality-price ratio, in products that are comfortable and versatile, bearing in mind the baby market and its needs.
Logo Hering


Hering is a brand of the Hering Company, a Brazilian company with a history and tradition dating back to more than 130 years, yet remains up to date and constantly evolving. Designed for Class A and B men and women between the ages of 20 and 30, it is a “fashion” brand trendy in style at affordable prices. It launches six seasonal fashion collections each year in keeping with world trends.

Logo Hering Kids

Hering Kids
Combines fun, comfort and style to dress the little ones to the latest fashion. Targeting A and B consumers in the ages of 4-10, the collections are put together by well-known casual wear fashionistas, entirely inspired in the latest world fashion trends, colorful and delightful.

Logo Miori


Exclusive brand of Bebemundo

Clothing line European design brand made under the best quality standards and totally in fashion.

Logo 4baby


Exclusive brand of Bebemundo

Brand design fun, everyday, comfortable and very good quality.

Logo Mylon

Milon/ Kyly

Comfortable designs, current, cheerful and fun, being the quality with a very competitive price, our main objective of children's opa of 0 to 3 years. It presents the latest trends in each season (spring-summer and autumn-winter): baby clothes, dresses for girls, outfits, swimsuits.



It is a brand for women, men and boys and girls that offers options of athletic, rest or sleeping clothes fashionable, uncomplicated, comfortable and at an affordable price.


It is a brand designed for the modern, feminine woman, who chooses what she likes and the lifestyle she prefers.



Born is a brand of a complete line of products developed exclusively for babies. It has innovative products designed and thought with the practicality and comfort of the baby. It is a complete line that has products from various categories such as hygiene, food, walking and care among others. These products are of the highest quality at the best prices.

Logo fox

The leading fashion brand in Israel, Fox is basic fashion for the entire family. It is committed to continually surprising its customers with daily wear solutions, understanding there is no substitute for comfort, simplicity and authenticity.
Logo joy


This is our Christmas brand featuring decorative elements, dishware and bath towels.

Logo Haus


Home accessories in general: linen, decorative elements (throw pillows, curtains, etc.) bathroom, dining room and kitchen accessories.

Logo Ace


Ace has been present in the hardware manufacturing business for over 80 years. It is found in all hardware departments: plumbing, electric, paint, etc.

Logo Craftsman


A brand that specializes in hand and power tools.